My Story
I’m a West Londoner born and raised, with a Portuguese soul. My career technically began on a Sunday afternoon when I was seven years old, after my brother sat me down in front of a Windows 95 PC to teach me Photoshop 5.0.
That DIY spirit followed me from a council flat in Ladbroke Grove to a degree in Marketing Communications – a background that remains my secret weapon for creating design that doesn't just look good, but actually performs.
Since 2013, I’ve operated as a creative polymath. I’ve shipped hundreds (possibly thousands) of commercial emails, art-directed illustration agencies, and built "first of its kind" digital experiences like horizontal-scrolling long-reads.
I’m a firm believer in clean, tidy, and accessible UI, but I’m always ready to break the design mould for the right brief. Whether I’m tinkering with AI tools or obsessing over a pixel-perfect layout, my goal is the same: high-impact work that refuses to leave anyone behind.
Creating since 1992
Here’s a rare look at my very first attempt at UI (with a little help from mum and dad), prioritising a clean layout, a bold colour palette, and trying to figure out why the user (me) hasn't mastered the stacking sequence yet.
Articles
Sometimes I stop designing long enough to actually talk about it.
I’ve had the chance to feature in a few industry blog posts where I dive into my 'Polymath' way of working, my Portuguese roots, and how I transitioned from marketing student to art director/designer.
If you’re curious about the 'why' behind my work (or just want to hear more about that Photoshop 5.0 obsession), you can check out my featured interviews below.
Design Career Spotlight
Women In Design
Fun Fact
Am I secretly a movie star? Almost. I had a brief moment of fame in the NOW TV annual and Christmas ad campaigns starring Katherine Ryan and Ashh Blackwood.
While my heart belongs to design, I couldn't resist the chance to step in front of the lens for this one. It gave me a whole new appreciation for how much work goes into a 30-second spot — and it makes a great story!