Hi

hello

olá

I'm Betty

I'm Betty

Creative portrait with geometric pink eyewear and bold fashion styling in urban setting
Creative portrait with geometric pink eyewear and bold fashion styling in urban setting
Creative portrait with geometric pink eyewear and bold fashion styling in urban setting

I’m a Senior Designer with a proven track record of architecting full-funnel digital experiences across TV, eCommerce, CRM, and Social. I bridge the gap between award-winning creative execution and technical feasibility, ensuring inclusive, WCAG and EAA compliant design at scale.

I’m a Senior Designer with a proven track record of architecting full-funnel digital experiences across TV, eCommerce, CRM, and Social. I bridge the gap between award-winning creative execution and technical feasibility, ensuring inclusive, WCAG and EAA compliant design at scale.

Creative portrait with geometric pink eyewear and bold fashion styling in urban setting
Creative portrait with geometric pink eyewear and bold fashion styling in urban setting
Creative portrait with geometric pink eyewear and bold fashion styling in urban setting

12+

Years of experience

12+

Years of experience

103+

Projects launched

103+

Projects launched

54+

Brands I've worked on

54+

Brands I've worked on

105+

Campaigns

105+

Campaigns

UI/UX

Art Direction

TV, Web, Mobile

Brand Storytelling

Digital Marketing

eCommerce

CRM

UI/UX

Art Direction

TV, Web, Mobile

Brand Storytelling

Digital Marketing

eCommerce

CRM

Professional Team Portrait
Professional Team Portrait
Professional Team Portrait

Fun Fact

Am I secretly a movie star? Almost. I had a brief moment of fame in the NOW TV annual and Christmas ad campaigns starring Katherine Ryan and Ashh Blackwood.


While my heart belongs to design, I couldn't resist the chance to step in front of the lens for this one. It gave me a whole new appreciation for how much work goes into a 30-second spot — and it makes a great story!

Q&A

Which project still lives rent-free in my head?

Which project still lives rent-free in my head?

Which project still lives rent-free in my head?

What’s the best piece of professional advice I tend to ignore?

What’s the best piece of professional advice I tend to ignore?

What’s the best piece of professional advice I tend to ignore?

What’s my biggest 'UX non-negotiable'?

What’s my biggest 'UX non-negotiable'?

What’s my biggest 'UX non-negotiable'?

What does my 'deep work' soundtrack sound like?

What does my 'deep work' soundtrack sound like?

What does my 'deep work' soundtrack sound like?

What am I currently learning just for the fun of it?

What am I currently learning just for the fun of it?

What am I currently learning just for the fun of it?