Hi

hello

olá

I'm Betty

Creative portrait with geometric pink eyewear and bold fashion styling in urban setting

I’m a Senior Designer with a proven track record of architecting full-funnel digital experiences across TV, eCommerce, CRM, and Social. I bridge the gap between award-winning creative execution and technical feasibility, ensuring inclusive, WCAG and EAA compliant design at scale.

12+

Years of experience

12+

Years of experience

103+

Projects launched

103+

Projects launched

More about me

About

54+

Brands I've worked on

54+

Brands I've worked on

105+

Campaigns

105+

Campaigns

UI/UX

Art Direction

TV, Web, Mobile

Brand Storytelling

Digital Marketing

eCommerce

CRM

UI/UX

Art Direction

TV, Web, Mobile

Brand Storytelling

Digital Marketing

eCommerce

CRM

Fun Fact

Am I secretly a movie star? Almost. I had a brief moment of fame in the NOW TV annual and Christmas ad campaigns starring Katherine Ryan and Ashh Blackwood.

While my heart belongs to design, I couldn't resist the chance to step in front of the lens for this one. It gave me a whole new appreciation for how much work goes into a 30-second spot — and it makes a great story!

NOW Annual 2024

NOW Christmas 2024

Q&A

Which project still lives rent-free in my head?

What’s the best piece of professional advice I tend to ignore?

What’s my biggest 'UX non-negotiable'?

What does my 'deep work' soundtrack sound like?

What am I currently learning just for the fun of it?

A model surrounded by photographers holding cameras

View my CV